October 3, 2017 Barnett Cox & Associates

BCA Earns Several Degrees of Success with University Work

Something amazing can happen at the intersection of an internationally renowned institution of higher education and a locally-based communications firm. BCA’s longtime partnership with Cal Poly San Luis Obispo is a living example of the success that follows when two maybe-unlikely partners jump in together. We love Cal Poly’s willingness to have fun in telling a story, like with the sci-fi themed “Area 51” work produced to support development of the Warren J. Baker Center for Science and Mathematics, or the “Grand Detour” campaign that found humor in campus roadwork. We’ve helped share Cal Poly’s visionary master plan with town and gown; we’ve generated buzz for the new cyber security training center and we’ve helped win support for student housing projects. BCA has designed award winning magazines for Cal Poly’s sustainability program and has won honors for work focused on everything from performing arts and athletics to academia. We think it’s a beautiful partnership, and it all begins with a client that says “show us what you’ve got.” BCA brings community sensibility, strategy smarts, and creative wizardry, and Cal Poly lets us spread our wings. The result with this university work is success that reaches far beyond campus borders.