As bids for BCA’s CowParade SLO County cow, Jesse/Jane, rapidly escalated, auctioneer Todd Ventura felt the crowd’s anticipation – the highlight of Sunday’s charity auction – and paused briefly.
“I want to be clear – we’ve had a lot of excitement,” he said, before announcing the winning bid.
A few seconds later, Ventura called it – and Jesse/Jane, a retro-modern piece by artist Dennis Bredow, had easily earned the highest bid of the day, raising $45,000 for the 40 Prado Homeless Services Center.
The auction, held at the scenic Oyster Ridge at Ancient Peaks Winery, capped off seven months of the public art and charity event that featured 101 life-sized cows painted by a variety of artists.
Each cow and artist was sponsored by a local business, which selected a charity that would benefit from the sale of the cow. Local charities included Arts Obispo, the Land Conservancy of San Luis Obispo County and the California Mid-State Fair Heritage Foundation. BCA chose to have its cow benefit 40 Prado, which is expected to open next fall. And it connected with Bredow through the Just Looking Gallery.
Jesse/Jane had previously graced the front of our building at the very visible intersection of Broad Street and Tank Farm Road. And while we’re sad to see her go, we are all elated to learn how much money 40 Prado will receive.
The next highest bid for a cow was $11,000.
BCA, which provided marketing and public relations support for CowParade SLO County, is proud to have been part of the successful campaign and the sold-out auction.