May 9, 2017 Katie Ferber

BCA’s Jesse/Jane is Top Cow at CowParade Auction

Jesse/Jane brings in top bid at charity auction

As bids for BCA’s CowParade SLO County cow, Jesse/Jane, rapidly escalated, auctioneer Todd Ventura felt the crowd’s anticipation – the highlight of Sunday’s charity auction – and paused briefly.

“I want to be clear – we’ve had a lot of excitement,” he said, before announcing the winning bid.

A few seconds later, Ventura called it. Jesse/Jane, a retro-modern piece by artist Dennis Bredow, easily earned the highest bid of the day. The piece raised $45,000 for the 40 Prado Homeless Services Center.

The auction capped off seven months of the public art and charity event. It featured 101 life-sized cows painted by a variety of artists. The finale event was held at the scenic Oyster Ridge at Ancient Peaks Winery.

Each cow and artist was sponsored by a local business, which selected a charity that would benefit from the sale of the cow. Local charities included Arts Obispo, the Land Conservancy of San Luis Obispo County and the California Mid-State Fair Heritage Foundation. BCA chose to have its cow benefit 40 Prado. BCA connected with Bredow through the Just Looking Gallery.

Jesse/Jane previously graced the front of our building at the very visible intersection of Broad Street and Tank Farm Road. While we’re sad to see her go, we’re elated about how much money 40 Prado received.

The next highest bid for a cow was $11,000.

BCA provided marketing and public relations support for CowParade SLO County. We are proud to have been part of the successful campaign and the sold-out auction.