SESLOC Federal Credit Union
As it celebrated its 75th anniversary, a credit union that was initially established for teachers wanted to draw attention to its growth since 1942. So we helped them create the “Go Ahead” campaign, which encourages the community to go ahead and pursue their dreams (new house, car, etc.) with SESLOC’s help. The campaign included TV and radio commercials, press releases, print ads and banners. We even drafted a proclamation that was read by the county board of supervisors, honoring SESLOC for its commitment to the community.
The campaign helped the community understand the advantage of choosing a credit union over a big bank. And thanks to BCA’s efforts, SESLOC wound up beating membership and loan goals.