40 Prado – Homeless Services Center
BCA oversaw every aspect of the campaign to raise $4.0M within 18 months, including staffing volunteer committees, pitching news stories, generating editorials of support, and much more.
With nearly $50,000 of our own staff time donated, BCA created a rippling effect with donations pouring in from local businesses and other generous souls.
Local TV, radio and newspaper support totaled $60,000, which helped spread the word for even more contributions to be made.
Social media played a significant role in building community awareness and support.
All in all, the 40 Prado campaign was a huge success. With more than $4.6 million raised, a community’s dream is now becoming a reality.