SESLOC Federal Credit Union

SESLOC Federal Credit Union came to BCA with a challenge: credit union leaders knew why banking was better at SESLOC, but did the community really understand the advantages of choosing a credit union over a big bank? Using a combination of clever headlines, candid copywriting, bold print, outdoor & digital design, and quick, animated videos for TV and online, SESLOC won over hearts and minds on the Central Coast, beating membership and loan goals.