San Luis Obispo Museum of Art (SLOMA)
When the San Luis Obispo Museum of Art re-launched a long-needed $15 million expansion project, we re-energized the little-known campaign with digital and print ads, postcards, e-blasts and more. We promoted SLOMA’s Art After Dark events, which sought to draw younger audiences, and we created a fun end-of-the-year mosaic mailer that featured the faces of SLOMA’s Instagram supporters. Meanwhile, BCA wrote the script for a sneak peek video about the new facility, which was used for donor presentations.
With a presence on news sites, magazines, buses, radio, social media and email, the campaign made clear that SLOMA was ready to make that long-planned move, which would enhance the city’s cultural presence and visitor revenue.