San Luis Obispo Tourism Business Improvement District

We re-branded “The Happiest City in America” from the ground up. For this comprehensive effort, we created a new logo, a redesigned website, print materials, and a visually stunning tourism video. The city of San Luis Obispo saw an immediate 12-percent increase in its transient occupancy tax, and the campaign racked up several tourism awards, including top honors in the state’s prestigious California Poppy Awards.